1) They are made in America.
"Alex and Ani is a company dedicated to creating products of unparalleled quality and beauty that promote consciousness and unity. Manufacturing in the United States and reusing and recycling materials is an integral part of Alex and Ani’s mission as a conscious and eco-friendly company. Alex and Ani’s collections are not only eco-friendly, they are made up of powerful, meaningful, and spiritual pieces, which uplift and inspire all who wear them."
2. They are Eco-Friendly
"The Alex and Ani aesthetic underscores the idea that what is pure and natural is most beautiful and creating jewelry from recycled materials enriches the beauty of each piece. Founder and creative designer Carolyn Rafaelian embraces a philosophy that is based upon using eco-friendly, recycled materials made entirely in the United States. Because of this, Alex and Ani is able to purchase metals from local mills who have received recycled scraps from refineries, which in turn, use those pieces and sell their scraps back to the Mills."
3. They are infused with "positive energy"








